Explore our services

At How2, we partner with organisations to unlock their full potential through product strategy, UX excellence, and outcome-driven decision-making. Whether you’re scaling a startup, aligning your teams, or entering new markets, our services are designed to meet you where you are with just the right level of support to help you move forward, with confidence, faster.

Bronze tier | Sounding board

Light-Touch support, Maximum Clarity

Ideal for startups or teams that have internal capability but value external steer. Our Bronze service gives you access to expert product and UX guidance, keeping your team sharp, focused, and on the right track.

Commitment

  • 1–2 days per week

  • Remote-first

What is included?

  • Strategic sparring partner for founders and strategic leaders

  • Weekly or bi-weekly product & UX advisory sessions

  • Feedback on product direction, roadmap, and design

  • Review and refinement of product artifacts (e.g. user stories, wireframes, strategy docs)

  • Lean hypothesis coaching and prioritisation guidance

  • “Second brain” support—flagging blind spots, risks, and opportunities

    Light prototyping to help get conversations flowing

Who is it for?

  • Seed to Series A companies

  • Internal teams needing an expert eye or external perspective

  • Solo founders or product leads seeking alignment and clarity

  • Leaders who need support to help sell their vision and get buy-in

Value

  • Stay focused on the right problems

  • Avoid costly missteps

  • Access to deep product and UX experience without heavy overhead

Silver tier | Co-creation & acceleration

Hands-On Support for High-Impact Growth

Designed for teams who want hands-on delivery alongside strategic alignment. We’ll co-create your product strategy, shape your roadmap, and help deliver outcomes—not just outputs.

Commitment

  • 2–3 days per week

  • Remote + onsite on request

What is included

  • Everything in Bronze, plus:

  • Product discovery and validation support

  • Customer and stakeholder interviews

  • Lean UX research and design facilitation

  • Strategy development (product, UX, go-to-market)

  • Hands-on support creating roadmaps, OKRs, and investor decks

  • Design audits and prototype reviews

  • Facilitation of cross-team alignment and planning workshops

  • Setup or refinement of product rituals (standups, retros, reviews)

Who is it for?

  • Companies in growth mode

  • Teams expanding into new markets or user groups

  • Founders looking to scale their product function

  • Product and UX teams needing capacity or guidance

Value

  • Bridge the gap between strategy and execution

  • Drive user-centred thinking throughout your product

  • Get the right things built, faster

Gold tier | Embedded Leadership

End-to-End Transformation

Our flagship offer is for businesses with ambitious goals and complex challenges. We’ll embed fully within your team to drive strategy, build capability, and ensure sustainable product excellence.

Commitment

  • 4–5 days per week

  • Fully embedded in your team

  • Long-term engagement (minimum 3 months)

  • Remote + onsite may be possible on request

What is included

  • Everything in Silver, plus:

  • End-to-end product leadership

  • Full ownership or co-leadership of product & UX strategy

  • Design and delivery of optimum delivery model to fit your company, need and budget

  • Roadmap creation, prioritisation and stakeholder alignment

  • Mentoring and upskilling for internal product/UX team members

  • Hands-on delivery alongside your team:

    • Product discovery

    • Design sprints

    • MVP development / enhance, improve or scale existing

    • Growth experiments

    • Facilitation of senior stakeholder engagement

    • Executive insights and reporting

    • Tooling and governance setup for long-term scalability

Who is it for?

  • Series A+ or corporate innovation teams

  • Organisations needing to build or reboot their product capability

  • Leadership teams seeking a trusted partner to drive strategic change (and not just talk about it)

Value

  • Accelerate your vision with world-class product & UX expertise

  • Build high-performing teams and scalable foundations

  • Shift from feature delivery to outcome-based growth

With a seasoned product strategist and an expert UX practitioner, we bring a powerful blend of clarity, creativity, and pragmatism. We’ve worked across early-stage startups, scaleups, and large-scale transformation programmes. We dont just talk about it, we do it.

Our ethos:

  • We meet you where YOU are

  • Work with you, not just for you

  • Empower your team, not replace them

  • Focus on outcomes, not just activity

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!